A poorly managed bar will often result in fewer patrons and, therefore, a drastic reduction in profits. If you have been hired to manage a bar that has suffered due to previous mismanagement, you may feel a bit overwhelmed at the prospect, especially if the owner isn't willing to do a complete overhaul of the establishment due to the costs that would entail. Here are several tips that can help you turn around a failing bar, without costing the owner a lot of money.
Identify Who Your Target Customer Groups Are & What They Drink
It's important to identify who your target customer groups are, which should be based on profitability as well as the availability of the groups. For example, catering to business clientele with expensive cocktails in a college town will likely result in low customer numbers and few drinks being purchased. Take a close look at previous sales and data records to determine what products have sold the most and when.
Create New Drink Menus & Beverage Selections Based On Previous Sales
Identifying your customer groups can help you create new drink menus with more extensive selections of the most popular products. For example, a bar in a college town may see better profitability and more customers entering the establishment if the bar offers a number of affordable beers on tap, while a bar near a business district can see more profitability with a happy hour drink menu complete with embellished descriptions.
Take Inventory & Set Up Routine Spirits Delivery Service
After you've created your drink menus, it's time to take inventory of what you already have and what you will need to fulfill all the orders your bartenders will get when the bar reopens. Compare the current inventory with the list of products you'll need for the drink menus and beverage selections and place an order for delivery of the missing products and the products that are low in inventory. Depending on how well the bar does in the future, you may need to repeat this process weekly or several times a week.
Typically, you'll want to buy liquor and beer by the case, but until your bar's sales start booming again, it may be difficult to determine how much of everything you will need. Fortunately, a spirits delivery service can deliver what you need within an hour or two if you do run out of a particular product or come close to running out. For more information, contact companies like Liquor Boy.